Our client is the world's #1 Product Support platform, helping some of the world's most iconic brands reinvent technical support. Their AI-driven product assistant and live support tools help people fix their own tech while saving their customers both time & money.
Founded in 2017 by a team from Palantir & Google, and backed by visionary VCs Point Nine & Creandum, our client has quickly established itself as the leader in tech support automation.
ABOUT THE ROLE:
As the Director of Field Marketing, you will be responsible for the client’s account-based marketing strategy, as well as customer and events marketing activities. Reporting to the Head of Marketing, you will work closely with the rest of the team to spearhead integrated demand generation campaigns that drive pipeline and revenue, own their events program end-to-end, and manage a small team of marketers that deliver growth and elevate the client's brand.
SPECIFIC RESPONSIBILITIES
● Own the integrated campaign process to drive pipeline and revenue for the client’s mid-market and enterprise business segments.
● Design and delegate an account-based marketing strategy to engage and convert target accounts work closely with sales teams to define target accounts.
● End-to-end ownership of the company’s event strategy, including trade shows, conferences, and customer events.
● Develop creative and innovative experiential marketing programs that make the client's stand out from the crowd.
● Partner with the wider marketing team to contribute to the larger marketing strategy.
WORK EXPERIENCE AND REQUIREMENTS:
● You have a successful track record of 6+ years in B2B marketing.
● You have deep experience running and owning customer-centric and account-based marketing programs.
● You have owned and executed a B2B events program, including trade shows, conferences and produced your own events.
● You're a strong communicator and even better collaborator.
● You're great at project & stakeholder management.
● You possess a high EQ and excel at people management, coaching and delegation.
● You have an eye for design and an aptitude for data.
● You have a hunger to learn, grow and have an impact outside of your job description.
BENEFITS
● Remote-first policy. Work from home or anywhere, or if you prefer from one of the client's offices in Stockholm, Sweden or New York City, US.
● Remote/home setup: latest generation Mac, large screens, ergonomic desks/chairs and other hardware you need.
● A career opportunity where your professional growth is in focus: unlimited books, 3 days off per year to focus on personal development and up to $2,400 for courses, conferences and other learning material.
● Regular company events and trips, online and remote activities.