Our client is a SaaS company, it is ranked among the 10 most promising Startups in Spain and one of the most important in Europe, growing internationally in different continents.

Currently serves thousands of customers in over 60 countries all over the world and across industries, it has built a super talented team of over +200 people its headquarters are based in Barcelona. 

ABOUT THE ROLE

As an Inbound Marketing Manager, you will own the organic growth of our client in Spain.

You will be responsible for inbound media, which is the main acquisition channel for our client. 

Spain is the first market of our client and the mirror where other markets compare themselves. That is why this manager should have the potential to lead the whole inbound strategy.

SPECIFIC RESPONSIBILITIES

● Take ownership and drive Spain's organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition and revenue.

● Develop and implement SEO actions and strategy including:

- Outreach link-building

- Website technical analysis, performance and audit

- Content strategy and optimization

● Identify new organic revenue opportunities (outside of existing business lines), to grow their active user base +XX% MoM

● Define and execute content promotion tactics on social media and others to attract high volume of visitors.

● Manage campaign ROIs and brand KPIs while overseeing the media budget and resource allocation.

● Manage the Spanish inbound marketing team (6 people) and external suppliers of the market: PR agency, link-building agency, copywriters, brand ambassadors etc.

● Set clear targets and ensure that the Spanish inbound marketing team is constantly pushing themselves to grow on a hard- and soft-skill level.

● Work alongside with the Sales, Product, Performance, Marketing Ops teams to ensure that market goals are met.

WORK EXPERIENCE AND REQUIREMENTS:

● You are native Spanish speaker & fluent in English

● Previous working experience as a Inbound Marketing Manager, Demand Generation Manager or similar role for at least 5 years in a growing company

● Strong track record of achievement (demonstrated through - greater responsibility, overachievement on KPIs, fast track promotions)

● Deep knowledge about SEO: keyword research, link-building, on-page/off-page optimization, acquisition tactics, etc.

● CRM and customer journey management (funnel optimization, nurturing, scoring, etc.)

● Drive, tenacity and results-oriented. You’re hard-working, motivated to make a big impact, and you persevere until the job is done.

● Initiative and growth mindset. You often come up with ingenious ways to reach your goals. In addition, you’re constantly analyzing the market to implement new ideas and opportunities.

● Strong bias for action and the ability to foster a competitive, results-driven mentality in your team. You are extremely persistent by nature and unwilling to let your team loose or leave problems unsolved.

● Analytical rigor. You know how to quantitatively analyze and optimize inbound marketing programs and growth initiatives.

BONUS POINTS

● Technical SEO knowledge

● Experience in the B2B Saas industry

● Negotiation and communication skills

● Entrepreneur mindset - high energy and business hungry

● Work ethics, continuous learning ambition, and motivation to join a fast moving high performance team