ABOUT THE COMPANY
Our client is an HR Software startup founded four years ago with the mission of helping small and medium companies automate HR workflows, centralize people data and make better business decisions. Currently serves thousands of customers in over 60 countries all over the world and across industries. It has built a super talented team of over +100 people in its headquarters in Barcelona.
ABOUT THE ROLE
You will be part of an international marketing team of 17 people from 10 countries. You will be a pioneer, helping in the key first steps to opening and scaling the German market.
REQUIREMENTS
A highly motivated, proactive, outside the box thinker that understands the importance of their role in the Company and has a ‘whatever it takes’ attitude to launching and scaling the German market.
· Exceptional writing skills in German.
· Ability to translate from Spanish or English texts.
· Converting cold traffic into quality leads via content production on paid and organic channels.
· Ability to control, analyse and improve conversion rates from cold lead to sales opportunities.
· Solid experience in emailing, web content, blog, videos, e-books, advertising banners, SEO material, infographics, case-studies.
· Market research and dominance with everything to do with HR in Germany specifically. Monitoring industry news and trends on the most relevant media sites searching for new ideas.
· Video production and Youtube channel management.
· On-page SEO.
· Freelance content team coordination: writers, graphic designers, videographers.
· Experience with: Hubspot, Hootsuite, Wordpress, Google Analytics, HTML, PhotoShop, Illustrator, video editing software, etc.
· Collaboration with the sales team to offer updates on initiatives and conversion rates
· Collaboration with the product team to understand what content could contribute to company metrics. Keeping up to date with product launches to create adequate content to update potential and existing clients
· Preferable background in HR, labor laws and policy.
· At least 2 years of experience writing content for web or digital products in German
· Strong experience in SEO and Content Marketing
· Creation of marketing plans, communication strategies and building of digital campaigns for diverse audiences.
BENEFITS
· High growth environment - Joining a startup at this early stage is a unique opportunity for professional growth as well as a personal investment.
· Young and multicultural environment
· Benefits - We are in the human resources space so we really believe in benefits and perks for our employees.
· Fast-paced career progression
· Provide you with continuous challenge and room for learning.
· Broad and diverse startup ecosystem that provides much more than a job experience.